Project Details
Neohaus
UI UX Design
2022
This project involved designing a website for Neohaus, a luxury design and construction studio, to showcase their expertise, communicate services clearly, and establish trust with high-end clients. The focus was on creating a clean, elegant, and user-friendly interface that elevates the brand and engages potential clients.
Live project
Key challenges
Designing the Neohaus website from scratch using only the brand guideline required creating a refined visual identity, clearly presenting diverse luxury services, and balancing elegance with usability. Key challenges included structuring content, ensuring intuitive navigation, delivering cohesive desktop and mobile experiences, and crafting polished visuals and interactions to elevate brand perception and engage users.
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To address the key design challenges, I established a refined visual identity aligned with Neohaus’ luxury positioning by applying the brand guideline consistently across layouts and components. I organized the diverse service offerings into clear, intuitive sections with card‑based layouts and strong visual cues, making content easy to scan and understand. Navigation and information hierarchy were streamlined to guide high‑end users effortlessly through key pages, while responsive design ensured a cohesive experience across desktop and mobile. Polished visuals, purposeful CTAs, and carefully crafted interactive elements enhanced engagement and elevated the brand’s professional image online.
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Starting from the brand guidelines, I developed a refined visual identity and structural information architecture to clearly showcase Niyohouse’s luxury services. I established low-fidelity wireframes defining layout and hierarchy, which were then transformed into high-fidelity designs incorporating elegant brand typography, brand colors, and polished components. Responsive layouts, smooth navigation, and subtle interactive elements ensured a seamless and premium experience across both desktop and mobile.
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Niyohouse’s final website features a luxury-focused homepage with a striking hero section, clear service overview, curated portfolio, and prominent CTAs. The portfolio is displayed in a modular grid with detailed project pages. An About/Team section builds trust, and the Contact page is clean and easily accessible. The entire UI is refined and fully responsive, providing a smooth and consistent experience across all devices.
Results & Impact
The redesigned Niyohouse website enhances brand credibility and conveys a sense of luxury, improves clarity of services, and increases lead generation through prominent CTAs. The design system created for the UI ensures scalable growth, while the fully responsive UI provides a smooth and engaging experience across desktop and mobile devices.
